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Uncategorized April 6, 2024 David Bolgiano A fair amount of my career has been spent practicing the dark arts of advertising. These are the supernatural laws of persuasion designed a very long time ago by some suave and mysterious wizard in a cave with a name like Merlin McCann, Gandalf Olgivy or Dumbledore Draper.  Legend […]

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Uncategorized April 6, 2024 David Bolgiano For customers there really is no middle ground.  The question is why there are so many products that don’t.  In theory, it seems simple enough.  The Balridge Performance Excellence Program is dedicated to improving the competitiveness and performance of U.S. organizations. They define product performance as “performance relative to […]