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The term “market power” usually refers to a company’s ability to move markets by influencing supply, demand, or maybe both, at the same time. It’s an economic term, not associated with creativity or persuasion.
As creative problem solvers, we see it differently.
We believe real market power comes from fresh ideas and energy around your marketing. No matter how strong your marketing team is, there are times when new thinking from an outside point of view is needed. Or maybe it’s just an experienced voice to help you see things in a new light. Often, the answer is already staring you in the face, you just can’t see it yet.
Here’s a short bit about us…
Founder and Chief Wisdom Keeper
Chuck brings five decades of diverse business, entrepreneurial, and marketing leadership experience across various industries. He owned a full-service agency for twelve years and founded an online analytics firm later acquired by Google.
Chuck emphasizes customer-centricity in today’s business landscape, advocating for companies to actively listen to both existing and potential customers. He’s an expert in hands-on customer insight and market research having interviewed over 100,000 B2C and B2B customers for his clients.
He has collaborated with startups and Fortune 500 companies alike, with clients including Verizon, Campbell’s Soup, Intel, HP, Caterpillar, Goodwill and CNBC.
Chief Strategist and Wisdom Keeper
Mike has extensive experience spanning nearly four decades across various industries and brands. Throughout his career, he’s tackled challenging marketing issues both as an agency professional and on the client side.
Mike has handled major brands such as Quaker Oats, Gatorade, Caterpillar, Texas First Rentals, Lennox, Centex Homes and more. He has spearheaded brand development, repositioning, and relaunch efforts, devised marketing and advertising plans, executed tactical media strategies, and implemented comprehensive metrics tracking systems. He’s managed millions of dollars of marketing budgets that drove company success.
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